Marketing Communication Officer B2B

Company details

At Antwerp Management School (AMS), a triple-accredited and internationally renowned business school with its roots and main branch in the bustling heart of Antwerp, both young and experienced professionals are supported and guided in their quest for healthy growth and sustainable professionalization to create impact as an individual, a business team, a company, or an organization.

We are a dynamic, innovative and customer-oriented organization, driven by an enthusiastic team. Our faculty experts and employees make every effort to offer our customers permanent learning experiences by sharing their state-of-the-art expertise and relevant insights that really matter in daily practice.

Antwerp Management School aims to maximize diversity and would like to encourage everyone – regardless of gender, religion, ideology, origins, language, functional impairments, etc. – to apply.

Would you like to join our team? We are looking for a Marketing Communication Officer B2B.


As Marketing Communication Officer B2B you will (co)lead the development, implementation, evaluation and optimization of our marketing (multi-channel) communication towards your key customers (B2B – e.g. HR employees from companies). You will closely collaborate with the business line ‘B2B and with the other members of the marketing team. You’ll be reporting to the Head of Marketing.

Your responsibilities :

  • Develop the marketing (multi-channel) communication strategy approach for your business line (B2B) focussing on lead gen and conversion for AMS.
  • Fuel marketing automation, increase (qualified) lead gen and lead conversion.
  • Lead the execution of marketing plans and multi-channel campaigns (social media, mailing, events, podcasts, newsletters, …) from start to delivery (including own ‘campaign’ / ‘content’ creation and implementation for B2B audience)
  • Develop ideas and suggest improvements on advertising and program marketing
  • Work with external marketing suppliers, develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
  • Participate in events and provide sales support
  • Measure effectiveness of the current marketing communication initiatives with tracking and analysis, and optimize accordingly
  • Co-Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for new campaign development and/or campaign optimisation
  • Support the gathering and analysis of customer and market insights, customer trends, competitors, products, marketing best practices to build successful communication strategies and campaigns.
  • Define and manage the yearly marketing comms budget for your business lines (B2B) and align with your business line lead and marketing head.
  • Work closely together with your business line lead and colleagues to assure marketing comms plan alignment and in-time delivery of required (expert) content
  • Work closely together with your marketing colleagues to assure marketing comms plan alignment, efficiency and efficacy.


  • You have 5+ years relevant marketing experience in B2B (inbound) marketing;
  • You possess knowledge of marketing strategies, channels, and branding;
  • You have good organizational abilities and a hands-on mentality which you have put to use in prior project management;
  • You are data- and result-driven and have an analytical mindset;
  • You are customer oriented with an interest in B2B;
  • You easily interact with diverse stakeholders;
  • You combine a strong team spirit with a healthy sense of autonomy;
  • You have knowledge of marketing tools and other systems such as OneDrive, Brightspace, Continia, MS office (experience with Hubspot is a plus);
  • You have a Master’s degree in Marketing, Business Administration, or similar fields;
  • You are fluent in English and Dutch (speaking, writing, reading).


You will be part of one of the world’s leading international management schools. Our organizational culture is warm and open-minded with ambitious and driven colleagues. Our aim is to further internal relationships and to make work fun.

Our customers and many of our staff members come from every corner of the globe, giving AMS a strong international vibe.

Ours is a highly flexible work environment where you can expect a great deal of autonomy and room for deploying and developing your own entrepreneurship. This will allow you to create the work–life balance that works for you.

You will work in a hip and sustainable environment in the very heart of Antwerp. Check out our campus in this video:

Besides an appealing salary with benefits, AMS offers you the opportunity to further develop your skills and to grow as a professional.

Our motto truly encapsulates what we represent: ‘Opening minds, to impact the world’. In sum, a job that has an impact!


Send your resumé and motivation letter via this link to Joke Verberckt, HR Officer a.i.

We kindly, but firmly, urge you to provide us with a cover letter in which you state your motivation. Without, your application is considered incomplete and will be valued as such.

The topics to reflect upon in your cover letter:

  • How does your candidacy for this job at AMS fit your (past and future) career journey?
  • What compels you to work for AMS?
  • What are/will be your challenges in executing the job successfully?
  • Are there certain competencies/talents that you have, that will enable you to make a difference/impact?

We're looking forward to reading your letter and resumé.

Antwerp Management School

Boogkeers 5
2000 Antwerpen


For more information:
at the number: 032651027
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