Business Development Manager B2C (NL/ENG)

Company details

At Antwerp Management School (AMS), an internationally renowned business school with its roots and main branch in the bustling heart of Antwerp, both young and experienced professionals are supported and guided in their quest for healthy growth and sustainable professionalization to create impact as an individual, a business team, a company, or an organization.

We are a dynamic, innovative and customer-oriented organization, driven by an enthusiastic team. Our faculty experts and employees make every effort to offer our customers permanent learning experiences by sharing their state-of-the-art expertise and relevant insights that really matter in daily practice. Click here to get a taste of the atmosphere on campus.

Antwerp Management School aims to maximize diversity and would like to encourage everyone – regardless of gender, religion, ideology, origins, language, functional impairments, etc. – to apply.

Would you like to join our team? We are looking for a Business Development Manager (B2C) .


Are you passionate about shaping the future of business education and helping students achieve their academic and career goals? Join our fun and diverse Full-Time Masters team at AMS as a Business Development Manager (B2C) and play a pivotal role in expanding our student community and driving the success of our programs.

Key responsibilities:

  1. Student engagement: Cultivate relationships with prospective students by being their primary point of contact. Understand their aspirations, answer their questions, and provide personalized guidance throughout the whole application journey, from first enquiry to enrollment.
  2. Recruitment strategy: Develop and execute an effective student recruitment strategy, in collaboration with the marketing colleagues, that aligns with the school's growth ambitions.
  3. Events and outreach: Plan and participate in recruitment events, both on and off-campus. This includes open houses, information sessions, webinars, and attendance at educational fairs and career conferences.
  4. Partnerships and collaborations: Identify and establish interesting partnerships with educational agencies and other institutions to expand our reach and attract a diverse pool of applicants.
  5. Student ambassadors: Mobilize and support a team of student ambassadors to assist in the recruitment process. Leverage their experiences to connect with potential students.
  6. Brand building: Contribute to the development of marketing materials, website content, and promotional campaigns that effectively communicate the value proposition of our programs.
  7. Program expertise: Develop a deep understanding of our programs, including their strengths, unique features, and benefits. Articulate this information convincingly to prospective students.
  8. Market research: Stay updated on industry trends, competitor offerings, and the needs of prospective students. Use this information to refine our recruitment strategies.
  9. Data analysis: Regularly analyze enrollment data and campaign performance to assess the effectiveness of recruitment efforts. Provide insights to refine strategies and optimize future initiatives.


  • Exceptional communication and interpersonal skills, catering to diverse audiences;
  • Solid understanding of market dynamics, consumer behavior, and competitor landscape;
  • An affinity for data-driven insights, skilled in data analysis and reporting;
  • Proactive self-starter with a creative and innovative mindset;
  • Goal-oriented individual who consistently strives to exceed expectations;
  • Collaborative team player skilled in working with diverse stakeholders;
  • Comfortable with technology, ideally with experience in CRM systems;
  • A passionate advocate of education, dedicated to upholding our mission and values;
  • Openness to travel, both domestically and internationally;
  • Flexibility to work occasional evenings and weekends;
  • Fluent in both English and Dutch; proficiency in other languages is a plus;
  • Holds a Bachelor's degree.

Embark on a journey that is as rewarding as it is challenging. As a Business Development Manager (B2C), you will play a key role in driving enrollment growth, strengthening our reputation, and ensuring our school’s sustained success in the competitive education field.


You will be part of one of the world’s leading international management schools. Our organizational culture is warm and open-minded with ambitious and driven colleagues. Our aim is to further internal relationships and to make work fun.

Our customers and many of our staff members come from every corner of the globe, giving AMS a strong international vibe.

Ours is a highly flexible work environment where you can expect a great deal of autonomy and room for deploying and developing your own entrepreneurship. This will allow you to create the work–life balance that works for you.

You will work in a hip and sustainable environment in the very heart of Antwerp. Check out our campus tour video (see link).

Besides an appealing salary with benefits, AMS offers you the opportunity to further develop your skills and to grow as a professional.

Our motto truly encapsulates what we represent: ‘Opening minds, to impact the world’

In sum, a job that has an impact!


Send your resume and motivation letter via this link to Bo Olischlager, HR Administrator. Your application will be handled quickly and discreetly.

Application process?

  • You can apply until September 29th, 2023 via the application link. Resume and motivation letter are required;
  • A first meeting with Eva Peeters, Business Lead Full-Time Masters, and Eline Maes, Learning & Development Advisor Open Executive Programs, on October 5th, 2023;
  • A written assignment to be completed at home before the second interview;
  • A second interview with Dorien Goetschalckx, Program Coordinator Full-Time Masters, and Victoria Hermans, HR Officer, on October 9th, 2023;
  • An online assessment.

Antwerp Management School

Boogkeers 5
2000 Antwerpen


For more information:
at the number: +32 3 265 88 10
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